TL;DR
I’ve been in tech since The Before Days, both as a developer and a software sales person, so I have a unique view of the industry. Most devs and agencies are much better at sales than they give themselves credit for. A handful of habits get in the way, and once you see them, they’re easy to change.
Where Deals Go Sideways
pitch the tech
sell to someone who can’t buy
try to close before they’re ready to buy
think price matters
don’t understand their reason for buying
don’t know their buying process
haven’t created urgency
What Works Instead
Sell the why
understand their consequences of inaction
speak to the actual buyer
sell your true value
uncover the real reason for change
Ways to Level Up
sales books
Youtube videos
pre-recorded online course
Or, Skip the Reading
work with me as your coach
or, if you’d rather keep building, have me do the selling
Feel free to check me out, or reach out for a quick chat
Happy Selling!