Have you ever lost a new deal to “inferior” tech, a cheaper competitor, or worse, a pricier one with “worse” tech? It wasn’t the tech. It was the conversation, and conversations can be learned.
Are your existing clients getting everything you could give them? They probably don’t know half of it, and that’s revenue already sitting at the table.
Do you want higher monthly revenue? Bigger deals? Better aligned clients? You’re closer than you think.
Why It Feels Hard (and why it isn’t your fault)
Devs are trained to lead with the “how” and the “what”. Buyers don’t care; they buy the “why”. Once you learn to find their real reason for change, everything else gets easier. Sales is a skill, and like any skill, it can be learned.
The Coaching
You already know how to solve their problem. I'll teach you how to sell the solution. I will work with you, as a coach, so you get better clients, keep them longer, and get paid what the work is worth. We will meet regularly to:
improve your proposal process
create & refine your Ideal Customer Profile (ICP)
learn from past successful & unsuccessful proposals
improve your sales strategies and tactics
create sales plans for existing proposals
create an elevator pitch that everyone in your organization can use
After a few months you’ll be off and running on your own. But I’m always available when you need me.
Why Me?
Seriously though, I actually do know what I’m talking about. I’ve been in tech since the early 90s, first as a dev, then sales, then a dev again. I’ve sold software & services around the world, to companies of all sizes, with deals from $5K to $2M.
Coaching isn’t a course. We work on your actual deals, the ones on your calendar this month: who’s worth chasing, what they really need, and what to say when they push on price. You run the call, we take it apart afterwards, and the next one goes better. I’ve mentored and coached devs and founders for years, and been a sales engineer, which is the job of explaining technical things to people who are about to spend money.
I’m doing this because I’ve worked with many agencies, and the same few habits hold most of them back. They’re easy to fix once you can see them.
I want you to be more successful more often and to make more money!