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Sales, Handled

You build. I sell. You profit.

Does every deal end with you shaving the price? That’s not a pricing problem, it’s a selling problem, and you shouldn’t be the one solving it at 11pm.

Your best clients love the work. So why is it so hard to get the next project from them? Someone has to ask. Nicely, and often.

When did you last have a clear week to improve how you deliver? Onboarding, QA, the process doc everyone keeps meaning to write. Sales ate it.

Do you want higher-value work, longer client relationships, and your evenings back? You’re one hire away.

Sell for me! >

Why It Doesn’t Get Done

Most agencies start the same way: someone great at building lands a client, then another, and eventually there’s a team. Sales never got a job description. It just lives with the founder, squeezed between code reviews, client calls, and payroll. So new work only gets chased when you have a free afternoon. Those are rare, and getting rarer.

Hiring a full-time sales person is a big commitment for a small agency, so most founders keep doing it themselves “for now”.

It did not, in fact, pivot.

The Handling

You already know how to solve their problem. I’ll find the people who have it, and make sure they see what your solution is worth.

I join your team part-time, a day or two a week, as your sales person. You get better clients, keep them longer, and get paid what the work is worth. The days you used to spend chasing work go back into delivering it, which is where your clients notice. I’ll:

  • find the right clients (a.k.a. discard the unworthy)

  • get on the calls you don’t want to be on

  • figure out what they actually need before we quote it

  • write the proposal, send it, and chase it

  • check in with your current clients about what’s next

I work under your agency’s name, on your calendar, in your tools. To your clients I’m simply the person at your agency who looks after them.

How it works >

Why Me?

Not this guy.

Seriously though, I’ve done this before, for real. I’ve been in tech since the early 90s, first as a dev, then sales, then a dev again. I’ve sold software & services around the world, to companies of all sizes, with deals from $5K to $2M.

Selling for an agency isn’t about charm or closing tricks. It’s knowing which clients are worth chasing and which to let go, finding out what they actually need before anyone talks price, and then asking for what the work is worth without flinching. That last part is where most agencies leave money on the table. I don’t flinch.

I speak dev fluently, so I’ll never promise a client something your team can’t build. And I’ve worked inside agencies, so I know what a good client (and a not-so-good one) looks like from the inside.

I want you to build more, sell less, and make more money doing it.

How It Works

No packages here. Every agency is different, so every engagement is too.

  1. We chat. About your agency, your clients, and where your work comes from today. Free, no pitch, just questions (I ask a lot of them).

  2. We make a plan. Days per week, what I own, what you own, and what “winning” means for you. A retainer plus a share of what I close, so we’re aiming at the same thing. Written down so we both know.

  3. I get to work. As part of your team, under your name, on your calendar, in your tools. Your clients talk to a real person who knows your agency.

  4. We review, regularly. What’s in progress, what closed, what we learned, what’s next. You always know where every deal stands.

It's always so helpful to hear your perspective, and honestly, we feel like we learn and grow every time we get to discuss business decisions with you!
- Arlind Musliu

Taught or Handled?

Two ways to work with me. Both end in better clients.