TL;DR
If you run a dev or tech agency, you are probably also its sales department. That works, until it doesn’t. I now offer part-time, fractional sales: I join your team a day or two a week and do the selling, so you can get back to building.
The Founder-Sells-Everything Trap
Most agencies start the same way: someone great at building things lands a client, then another, and eventually there’s a team. Sales never got a job description. It just lives with the founder, squeezed between code reviews, client calls, and payroll.
The result is a pipeline that only moves when you have a free afternoon. Proposals go out late. Follow-ups slip. The clients you get are the ones who found you, not the ones you would have picked.
The Usual Fix (and Why It Stalls)
Hiring a full-time sales person is a big commitment for a small agency: salary, ramp-up time, and a lot of trust in someone who has never shipped a line of code. Most founders look at that and decide to keep doing it themselves “for now”. Years pass.
What a Part-Time Sales Person Actually Does
defines (or refines) your Ideal Customer Profile, so we chase the right clients
runs discovery calls and finds the real reason someone wants change
writes proposals that sell the outcome, not the tech stack
follows up, every time, so nothing goes quiet
checks in with existing clients about what’s next, turning one-offs into retainers
keeps a pipeline you can actually plan hiring and capacity around
Why It Works for Dev Agencies
I’ve been a developer since the early 90s and spent over a decade in tech sales. I speak dev fluently, which means I can have a real technical conversation with a prospect, and I will never promise something your team can’t build. I work under your agency’s name, on your calendar, in your tools. To your clients, I’m simply the person at your agency who looks after them.
Because it’s part-time, it fits an agency of five people as well as one of twenty five. And because part of what I earn comes from what I close, we’re aiming at the same target.
Who It’s Not For
If you already have a sales team, you probably need Sales, Taught more than another sales person. And if you love selling and just want to get better at it, coaching is the right fit too. This offering is for founders who would rather hand it off.
How to Start
It starts with a chat about your agency, your clients, and your pipeline. No packages, no pitch. Every engagement is different because every agency is. You can read more on the Sales, Handled page.
Happy Building!